Dell in the Movie Business?

Hi all…

I saw this article on TechCrunch this week and it made me pause and scratch my head. Why would Dell pre-load their computers with movies?

Your typical high definition digital movie file takes up a large amount of space, somewhere between 1 Gigabyte and 4 Gigabytes (assuming some degree of compression) of storage would be required on a hard drive. If you have a 300 gig drive, which is about average these days, that would be a maximum of less than 1.5 percent of your hard drive.

Dell Logo

Image via Wikipedia

Apparently Paramount and Dell inked a deal for Dell to sell Iron Man on new machines for $20. This includes the digital movie, plus the DVD extras, right on the hard drive. And you can burn it to DVD. But only once.

I’m guessing that we’ll see more movie studios go this route with hard disk space as cheap as it is (and getting cheaper every day), but I have to wonder why. What’s the benefit of having it on the hard drive? I only see one — no DVD to haul around and lose. But that’s the only benefit I can see.

Am I just missing the point?


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