DVD Review: LeapFrog Letter Factory

Hi there!

As the parent of a child getting ready for kindergarten, I am always on the lookout for new educational materials. One of the best sources of educational tools is LeapFrog. They’ve been producing a variety of read-along-style and game products (such as their LeapPad and Leapster products) for a number of years and we’ve always been quite satisfied.

So when this series of DVDs from LeapFrog and Lionsgate was announced, I knew we’d have to check it out. One of the first of the re-released DVDs is LeapFrog Letter Factory, which walks viewers through the alphabet with a colorful, engaging, musical tour. The 35 minute feature not only teaches the letters and what sounds they make, but reinforces that information regularly throughout the program to allow the child to build on that knowledge.

Leap and Lily are the well-known older siblings in LeapFrog products and Tad is just a little frog who doesn’t know his letters yet. He’s enthusiastic, but tends to get in the way when he tries to help the family with the big presentation they’re giving at the Letter Factory. When his brother and sister get wrapped up in the preparations, Tad wanders off into the factory and eventually bumps into Professor Quigley. With the wacky Professor, Tad works his way through every letter in the alphabet, learning what each sound they make as they train to be part of a talking alphabet book.

My four-year-old was entranced by the story and enjoyed singing along with Tad and the Professor. Tad flew with the F’s, jumped with the J’s, and kicked with the K’s. My favorite was the X’s x-raying. Each letter had a creative little process to go along with it, from the A’s screaming in fright to the Z’s taking a nap.

The feature used simple, crisp, 2D animation to explore the Letter Factory with Leap, Lily, and Tad. I found the style very similar to Dr. Seuss‘s ABCs, which we’ve seen in book, video, and computer game formats. However, LeapFrog updated the images, which made it more current than the classic Dr. Seuss material (including a hip-hop act and a bunch of letters swinging like Tarzan).

In addition to the main feature, there is a learning game where you receive a clue and use the DVD remote arrows to pick the letter that matches. Though it was fun to play through once for a few minutes, I can see my daughter getting bored with it quite quickly.

Also in this series of DVDs is LeapFrot Talking Words Factory which builds on the Letter Factory. New DVDs are heading to retail stores sometime in Fall 2009.

If you’re looking for a fun way for a child to work on their ABC’s, LeapFrog’s Letter Factory would be a great addition to your video arsenal. For more information on other LeapFrog products, check out the LeapFrog website.


p.s. Check out LeapFrog Letter Factory and other items at Amazon:


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  1. Hi Fitz! I’ve been buying LeapFrog DVDs, game systems, etc. lately and was wondering if you think it’s worth it to buy the 2009/more recent DVDs over the 2003 and other earlier copies. Major plus? Changes that are worth it? Do you have earlier ones to compare to the newer ones and which do you like better? Thanks so much! Arianne

  2. @Arianne – Unfortunately I don’t really have the older versions to compare against. I believe this was a marketing decision to re-release the earlier ones to pave the way for newer DVDs later in the year. Sorry I can’t be more help. Letter Factory was quite good, so I’d hope that others would live up to that quality.

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