Hey all…
I noticed this week that different studios are handling their DVD distribution very differently as we approach the holidays.
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- Iron Man was just released on DVD on September 30, 2008, just 6 months after it was in the theater (May 2, 2008)
- Wall-E will be available on DVD on November 18, 2008, just 5 months after it was in the theater (June 27, 2008)
- Prince Caspian will be out on DVD on December 2, 2008, about 7 months after it was released (May 16, 2008)
- Clone Wars hit theaters in August 2008, but will be on DVD on November 11, 2008, barely 3 months after it was released
- And then you have Horton Hears a Who, which hit theaters back in March 2008, not coming to DVD until December 9, 2008… 9 months later
What’s the deal? I understand it’s a big game, especially with the big build up to the holidays, but isn’t it strange that we’re seeing such a wide difference? 3 months to 9 months is quite a wide margin!
Or is this just me being weird? 🙂
–Fitz
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It’s all about market timing. Some of it is related to putting DVD features together, but the majority of these time differences are because the studios are waiting for the “right time”, when consumers will be more willing to buy.
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Aha! The mythical “right time” when consumers and products meet. 🙂